Julie Obst has over 20 years of experience in marketing and PR space, having worked in everything from the fashion, beauty, entertainment and lifestyle industries. After getting her public relations start under Kelly Cutrone at People’s Revolution, she moved on to doing in-house PR for a new technology brand, where she was one of the first to recognize and capitalize on the branding power of the Kardashian family.

fashion. beauty. entertainment. lifestyle.

Soon after, Julie took her extensive skill set and innate instinct for being on the pulse of all that is current and created her one firm, strategizing with a vast array of clients on PR planning and experiential events that would help to amplify their brands. From there, Julie went on to work at the consulting and crisis management/ PR firm, Sunshine Sachs, while continuing to work with many of the brands she had amassed at her own firm.

pop culture. blogger.

In addition to her marketing and PR work, Julie would also go on to combine her life experiences as a mother with her love of writing by becoming a pop culture and mommy blogger for entertainment and lifestyle websites, The Blonde and The Brunette and Hello Giggles.

This resulted in new opportunities, including a segment on CBS’s the Early Show Today as well as a feature in US Weekly. Her column, “Lies I Tell My Daughter,” was sold to Fox Television to be adapted into a TV show with Zooey Deschanel attached to produce.

trusted authority for uncovering high quality products.

Julie’s background and her time raising a family in Los Angeles have deepened her enthusiasm for all things beauty-related, positioning her as the trusted authority for uncovering high-quality products. It was inevitable that she would combine her lifelong passions with her career expertise.

It’s this experience that Julie brings to

LA BEAUTY CONNECT.

“Women enhance their beauty to enrich their lives, finding confidence and joy in their own reflection.”

Julie Obst